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Pen India Ltd. is an Indian motion picture production and distribution company, based in Mumbai as part of the Hindi film industry. Pen India Limited was incorporated in the year 2000. Founded by Jayantilal V Gada on 31 March 1987, Pen is India’s number one software library. On 3 November 2015, his son Dhaval Jayantilal Gada took over the business.〔 Pen is a successful production and distribution house. After 25 years its first production ''Kahaani'' (with Sujoy Ghosh) in the year 2012 was a commercial success. ==Initial Years== Jayantilal Gada started as a small time entrepreneur with a video library called “Popular Video Cassette Co” in 1984. Later he went into trading of video rights and distribution of VHS tapes across India by establishing Asia’s biggest video shop “POPULAR VIDEO” at Lamington Road, Mumbai.〔 ==Brief History== Restructured and formed “Popular Entertainment Network Limited” (with brand name 'PEN') in the year 1992 and started dealing in copyrights of Hindi feature films viz. Video, Satellite and Doordarshan (DD).〔 PEN was the largest content provider of Hindi feature films to channels. In the year 1995 PEN created another landmark by telecasting “Sholay” 20 years after its theatrical release on Doordarshan and creating a record with the highest ever Television viewing ratings (76 TRPs) with approximately 7.5 crore revenues.〔 In the year 1996 Sony TV telecast Sholay to celebrate its 1st anniversary and gained No 1 position among satellite channels beating Zee TV for the first time Restructured once again in 2004 and soon became the exclusive agency to Zee TV for acquisitions of Hindi feature films for “Zee Cinema” and once again Zee regained its top slot beating Sony TV.〔 Daughter Bhavita Jayantilal Gada also joined PEN in 2006 and started an Animation Division with mega projects like MAHABHARAT.〔(【引用サイトリンク】url=http://archive.financialexpress.com/news/watch-amitabh-bachchan-anil-kapoor-vidya-balan-in-animated-mahabharat/1196798 )〕 Nephew Kushal Kantilal Gada joined the group in 2007 after graduating in management Studies. In 2009 son Dhaval Gada, after completing his course at Whistling Woods International Institute, joined PEN to streamline production activities.〔(【引用サイトリンク】url=http://timesofindia.indiatimes.com/entertainment/hindi/bollywood/news/Jayantilal-Gada-I-feel-proud-that-today-I-am-making-films-with-the-same-stars-whose-video-cassettes-I-sold-at-one-time/articleshow/45317837.cms )〕〔(【引用サイトリンク】url=http://www.koimoi.com/bollywood-news/dhaval-gada-of-pen-india-ill-keep-my-father-jayantilal-gadas-head-held-high-with-pride/ )〕 抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Pen India Limited」の詳細全文を読む スポンサード リンク
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